Profile: Orbitz's CEO Barney Harford
(SUCCESS, 3/1/2010)
After lifting Microsoft's Expedia off the ground, Harford is poised to take Orbitz to new highs.
Brands to Last: Building a Winning and Enduring Brand
(SUCCESS, 3/1/2010)
You’ve got a great product. Fair price. Solid service. What’s the problem? You need a brand, experts say.
Grow Big by Selling Small
(Entrepreneur, 10/13/2009)
Build your business around a wide base of other small businesses, which is less risky and a smarter way to grow a solid enterprise.
Should You Be the Face of Your Business?
(Entrepreneuer , 7/20/2009)
There are plenty of ways to be your own best spokesperson--and a few reasons not to.
Crowdsourcing: Free Problem-Solving for Your Biz
(Entrepreneur , 2/25/2009)
Tapping the masses for brighter ideas and bigger margins. The growing number of crowdsourcing advocates argue that businesses cannot afford to ignore the trend that's driving growth in fields as varied as sneaker design, software development, mining, apartment management and restaurant marketing.
Brand Makeovers: 3 Lessons in Reinvention
(Entrepreneur, 12/1/2008)
Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.