How to: Build Your Brand with Facebook
(SUCCESS, 6/01/2011)
The link between wall posts and product loyalty.
How to: Motivate Your Sales Staff
(SUCCESS, 4/01/2011)
Get creative with contests, commissions and bonuses to inspire your team.
Maria Bartiromo: More Than Money
(SUCCESS, 3/01/2011)
The CNBC anchor has covered booms and busts, the successful and the mighty. But true success, she says, comes from within..
Profile: Ivanka Trump
(SUCCESS, 1/01/2011)
It might be easy to dismiss Ivanka Trump as a pretty girl born with a silver spoon in her mouth. But that is not Ivanka Trump.
Profile: White Castle's David Rife
(SUCCESS, 11/1/2010)
White Castle's David Rife is intent on having happy employees. That's been good for customers--and good for business.
Are You Underselling Yourself?
(Forbes, 8/30/2010)
After lifting Microsoft's Expedia off the ground, Harford is poised to take Orbitz to new highs.
Profile: Orbitz's CEO Barney Harford
(SUCCESS, 3/1/2010)
After lifting Microsoft's Expedia off the ground, Harford is poised to take Orbitz to new highs.
Brands to Last: Building a Winning and Enduring Brand
(SUCCESS, 3/1/2010)
You’ve got a great product. Fair price. Solid service. What’s the problem? You need a brand, experts say.
Grow Big by Selling Small
(Entrepreneur, 10/13/2009)
Build
your business around a wide base of other small businesses, which is
less risky and a smarter way to grow a solid enterprise.
Should You Be the Face of Your Business?
(Entrepreneuer , 7/20/2009)
There are plenty of ways to be your own best spokesperson--and a few reasons not to.
Crowdsourcing: Free Problem-Solving for Your Biz
(Entrepreneur , 2/25/2009)
Tapping the masses for brighter ideas and bigger margins. The growing
number of crowdsourcing advocates argue that businesses cannot afford
to ignore the trend that's driving growth in fields as varied as
sneaker design, software development, mining, apartment management and
restaurant marketing.
Brand Makeovers: 3 Lessons in Reinvention
(Entrepreneur, 12/1/2008)
Target, Apple and Jack in the Box reinvented their brands through
damage control, brand differentiation and broadening appeal. Put their
strategies to use for your business.